Layrite Grooming Products
"For Barbers by Barbers"
In 1999, Donnie Hawley, a barber in California, was in hot pursuit of perfecting his client’s haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldn’t rinse out. Never wanting to limit style yet committed to an elevated standard of barbering; Donnie labored to find a solution. The end result was a water-soluble pomade formulated to “Hold Like Wax and Wash Out Like Gel". After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since.
The Story
The year was 1999. To most, it seemed the barbering trade was breathing its last breath. Nevertheless, Layrite’s passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his client’s haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldn’t rinse out. Never wanting to limit style, yet committed to an elevated standard of barbering; Donnie labored to find a solution. The end result was a water-soluble pomade formulated to “Hold Like Wax and Wash Out Like Gel."
After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since. Often imitated but never replicated, our products have become the staple brand used by barbers seeking quality and authenticity the world over.
Layrite Deluxe at Born Free Texas 2024
Layrite Deluxe’s exclusive event coverage at Born Free Texas 2024! This year’s Born Free show was packed with incredible motorcycles, unique builds, and, of course, Layrite Deluxe’s top styling products on display. From the best custom bikes to the styling tips that keep you looking sharp, this video has it all!
By Barbers - For Barbers
Layrite Deluxe at The Bash & Born Free California 2024
Experience the ultimate event coverage of The Bash & Born Free 2024 in California with Layrite Deluxe! From classic motorcycles to hot rods, live music, pinups, wheel of death, skateboarding, and top-tier grooming products, Layrite Deluxe was at the center of the action. This year’s events were bigger and better than ever!
By Barbers - For Barbers
